Yup, we’re not kidding. Rovio has announced their new merchandise such as edible mooncakes, lifestyle shoes, hats, and tote bags in Shanghai. What’s more, they are making a Chinese-themed update to its Angry Birds Seasons app. Full details after the break.
“As we have done in all of our markets around the world, we will create products specifically for this market. Angry Birds will recognize the uniqueness of China and our Chinese fans.”
So, Rovio decides to create specially-tailored products for Angry Birds fans in China – and that’s why we have the mooncakes in the shape of Angry Birds.
The price of these Angry Birds-branded shoes is very reasonable, just 89 yuan ($14). Available in 7 colors, high cut & low cut types. This is definitely the first ever Angry Birds shoes we are seeing, and Letao.com will surely earn a lot of revenues with this exclusive series. These shoes are also featured at the ChinaJoy conference in Shanghai, where people could get it for free by winning some contest.
“We are delighted to be fully operational in China. China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans.”
One more thing, Rovio will be focusing on the development of mobile marketing in China by cooperating with Madhouse, a company that is well known for being the largest and most intelligent mobile advertising network in China, according to a report on PR Newswire. As part of this partnership, Madhouse will enable and deliver ads to Rovio properties across China – including placement of in-application banners and rich media ads as well as fully customized marketing solutions tailored to the needs of brand advertisers. Would this bring more revenue to Rovio? We think so.
Source: 163.com, Rovio’s report from the event in Shanghai